2 edition of Frontiers in marketing thought, contributed papers found in the catalog.
Frontiers in marketing thought, contributed papers
American Marketing Association
|Statement||Stewart H. Rewoldt, editor|
|Contributions||Rewoldt, Stewart Henry, 1922-|
|The Physical Object|
|Pagination||275 p. ;|
|Number of Pages||275|
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Get this from a library. The frontiers of marketing thought and science [contributed papers December conference of the American Marketing Association]. [Frank M Bass; American Marketing Association.]. Frontiers in Marketing Thought was edited by Stewart H. Rewoldt.
This work contains papers presented at the Conference of American Marketing Association in The papers focus on the content of broadly based marketing concepts rather than how to teach marketing perspective. Designed specifically for marketing teachers, the papers also aid other marketing personnel by.
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In book "Frontiers in New Media Research", edited by Francis L.F. Lee, Louis Leung, Jack Linchuan Qiu and Donna S.C. Chu, different scholars explore implications of emerging media and social media on society in general and young citizens in particular.3/5(1).
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At Confirmit’s New Frontier in Market Research Seminar in New York City, Charles Colby (Rockbridge Associates, Inc.), Adam Froman (Delvinia), John Gordon (Marketing Workshop), Maxie Schmidt-Subramanian (Forrester Research, Inc.) and Holly DeMuro (Confirmit), shared their thoughts with a packed audience on the evolution of MR and why modern MR.
T1 - Frontiers of the marketing paradigm in the third millennium. AU - Achrol, Ravi S. AU - Kotler, Philip. PY - /1/1. Y1 - /1/1. N2 - The domain and theories of marketing have been expanding since the origins of the discipline. Since the s marketing science has been organized around the exchange by: This paper reviews the development of marketing communication planning and moves into the current and future multimedia marketplace.
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